Retail Design
Move
Background
Move is a brand new “fashtronics” concept store that the team created from scratch for our client Dick Smith. We were involved in every aspect of bringing the concept to life – store name, brand identity, graphics, brand language, store design, store build, advertising, digital. Launched back in October 2013, the traded exceptionally well, and Move got rolled out to other 12 locations and into the Sydney Airport and David jones before its disappearance due to Dick Smith fall from the Australian landscape
Move Concept platform
Fusion of fashion and technology
We created a store that offers a curated range of only the best mobility products to enhance your look. Move is for the fashion savvy, merchandised in a way that makes it easy to choose the right solution for you.
Move’s retail environment provides a strong focus on premium service and the ceremony of selling, usually only found in luxury fashion stores.
Bringing our concepts to life
What We Delivered
The first Move store was launched in October 2013 Bondi Junction with instant effect in fulfilling the gap to a new audience of tech savvy fashion conscience shoppers. At the height of the store rollout the still relevant design gets positive response for those in the fashion and technology industry. The Move brand had been rollout through successfully in 12 of the most sort after Westfield centers, including the new Emporium center in Melbourne. It had helped Dick Smith secure a much sort after pitch to win all the Sydney Airport tech lead stores for 2015 and Davis Joens tech department at the time. Before Dick Smith demises they were looking at new markets and have plans to roll out the store internationally early in 2015. The Move brand has even got mentioned at the 2014 Apple worldwide conference. By implementing the design the Move brand has captured a new audience and had differentiates themselves from their competitors as the leading TechStyle experience store.
I wish I had the capital at the time to have taken the Move brand to the heights it deserved! It was relevant then and even more in todays retail climate.
Mel Spears
1123 Design Owner/Director
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